Brand Typography

The typography defines the tone of FOERSTER’s brand identity. Our brand typeface, DIN, reflects our essence: understated yet confident, technically precise, and imbued with timeless integrity. Not trendy, but functional. 

Consistent use of the brand typeface, along with accessible solutions for office and internal applications, represent a brand that values even the smallest details and whose solutions are trustworthy in the long term and uncompromisingly functional. 

Our corporate typeface is called DIN. It was designed after German Industrial Standard 1451 for a highly legible typeface for industry and transportation. Over the decades, the typeface has become synonymous with German engineering: understated yet self-assured. Technical, clear, unambiguous, and of high quality.  

As part of the FOERSTER brand identity, we rely on two variants of DIN.

  • Company-wide, we use the DIN Offc font for all printed materials and communication tools directed externally to our customers, suppliers, and partners. The font is available in the system.
  • Just as we continue to develop our brand identity, we use the adapted DIN Next font for particularly prominent advertising communications, such as trade show graphics, key visuals, advertisements, or the corporate website. This latest adaptation of the classic DIN font differs from it in subtle details, making it slightly more reader-friendly and human, while retaining the same basic characteristics. The DIN Next font would require a separate license. A company-wide rollout is not planned at this time.

For all of FOERSTER's external marketing activities–print, digital or spatial–the use of DIN Offc (or DIN Next, if available) is mandatory. For internal communication (e.g. presentations or work papers), the fallback option is the typeface Aptos that comes pre-installed with MS Office software.